The person reblogging this post has been taking part in an elaborate prank. We’ve kept it going for a long time now, but April Fools’ Day just seems like the right time to come clean.
There is no Sherlock fandom.
That’s right. For the past five years, the thing that you thought was a fandom was actually a carefully-coordinated parody of a fandom.
I know, I know—as soon as you hear the truth, it’s OBVIOUS, right? I mean, who in their right minds would wait this long or care this much about a TV series that doesn’t even have ten episodes? Nobody!
Thanks so much to the thousands of volunteers who helped pull this off, and those of you who kept the secret this whole time. Now that the final stats are in, I can reveal you even spelled “Cumberbatch” correctly 81% of the time, which is 46% higher than the global average! Way to commit to the part!
And of course I should give a special shout-out to some of the teams who really went the extra mile: everyone on the ship war squad, Morgan and the rest of the crew who programmed and maintained the fic-generating bot, the subliminal-messaging geniuses behind “Believe in Sherlock,” and those of you who came to the flash mobs during filming and managed to convince the mainstream media this was all real. You guys were the heart and soul of this completely artificial construct, and I hope to pretend to care about something with you again in the future.
In related news, we’ll be having a gently-used scarves sale next week. Hope you like blue ones!
the grinch was sexy BEFORE he was played by benedict cumberbatch. if you only want to fuck the grinch because he might be played by benedict cumberbatch then DONT act like a real grinch fan when some of us have died for this. fuck you
this is the worst way i could have found out they’re making a grinch who stole christmas remake
thanks for making me literally throw my phone across the room in horror
april fools jokes are supposed to be stupid things like “putting a different cereal in the wrong cereal box” not fake breaking up with people and tricking them into clicking on a screamer video causing a panic attack. please remember that april fools is supposed to be fun not anxiety inducing or traumatizing.