i think the moment i was disillusioned about life was when i was maybe 7 years old and realized the reason all my friends had become assholes was because boys aren’t allowed to have any physcial contact that isn’t fighting
my parents were hippie feminists so my brother and i could play clapping games and sleep in puppy piles and give each other weird hairdos, but all the ‘normal’ boys just up and stopped knowing how to touch anyone without hitting sometime between kindergarten and first grade
and my little kid mind briefly saw the vastness of life stretching out in front of all of us, and all the hugs everyone would need and not get, and for a moment i was just like
maybe life is not such a good idea after all
I grew up around a Russian ballet school. Let me tell you something about Russian men: They touch each other. Especially dancers, who are in my experience almost always super tactile people. They rough house like Americans, but they also hug each other, and sit on each other’s laps, and share blankets when it’s cold backstage.
So I grew up knowing full well that the whole Men Don’t Touch thing was puritanical bullshit.
What I was absolutely not prepared for, however, is the super intense effect it has on straight men’s romantic relationships.
Because when you are literally the only person it is okay for your boyfriend to touch, Jesus fucking Christ, that changes the game.
I strongly suspect that a lot of Str8 Dude feelings of entitlement to women’s bodies, particularly the bodies of their wives and girlfriends, is a direct result of those women being the only non-violent physical contact they’re allowed to have.
I know for certain that the framing of any and all platonic physical contact as un-manly has been directly responsible for a lot of sexual dysfunction (and then the attendant misery of trying to get that treated at the ripe old age of 22) with at least one of my exes. It’s a mess when you can’t get it up because you’re depressed and want to be held but you’ve been brainwashed into thinking what you actually want is sex because being held is for girls.
Amazing how the erectile dysfunction went completely away when he learned the difference between feeling horny and feeling cuddly. /sarcasm
“I strongly suspect that a lot of Str8 Dude feelings of entitlement to women’s bodies, particularly the bodies of their wives and girlfriends, is a direct result of those women being the only non-violent physical contact they’re allowed to have.”
Omfg
No wonder the worst of them seem crazy… profound isolation does exactly that
When I taught in Japan, the boys were all super comfortable with each other. They’d sit on laps and hug and roughhouse and it wasn’t seen as bad ? Like it surprised me at first, but then you realize the problem is with so many men feeling that they have to prove… something? I dunno. I personally don’t like hugs or touches, but that is my own personal reasons and nothing of how I was brought up.
Because when you are literally the only person it is okay for your boyfriend to touch, Jesus fucking Christ, that changes the game.
Things I never thought of…I couldn’t imagine if my husband were the only person I was allowed to touch. As I think on it, that extends to the kids, too. The dudes aren’t allowed to really even cuddle their own damned children or nieces and nephews.
Wow.
Also explains why western media romanticizes co-dependency in romantic relationships to such an insane degree.
So there’s a known thing in the study of human psychology/sociology/what-have-you where men are known to, on average, rely entirely on their female romantic partner for emotional support. Bonding with other men is done at a more superficial level involving fun group activities and conversations about general subjects but rarely involves actually leaning on other men or being really honest about emotional problems. Men use alcohol to be able to lower their inhibitions enough to expose themselves emotionally to other men, but if you can’t get emotional support unless you’re drunk, you have a problem.
So men need to have a woman in their lives to have anyone they can share their emotional needs and vulnerabilities with. However, since women are not socialized to fear sharing these things, women’s friendships with other women are heavily based on emotional support. If you can’t lean on her when you’re weak, she’s not your friend. To women, what friendship is is someone who listens to all your problems and keeps you company.
So this disconnect men are suffering from is that they think that only a person who is having sex with you will share their emotions and expect support. That’s what a romantic partner does. But women think that’s what a friend does. So women do it for their romantic partners and their friends and expect a male friend to do it for them the same as a female friend would. This fools the male friend into thinking there must be something romantic there when there is not.
This here is an example of patriarchy hurting everyone. Women have a much healthier approach to emotional support – they don’t die when widowed at nearly the rate that widowers die and they don’t suffer emotionally from divorce nearly as much even though they suffer much more financially, and this is because women don’t put all their emotional needs on one person. Women have a support network of other women. But men are trained to never share their emotions except with their wife or girlfriend, because that isn’t manly. So when she dies or leaves them, they have no one to turn to to help with the grief, causing higher rates of death, depression, alcoholism and general awfulness upon losing a romantic partner.
So men suffer terribly from being trained in this way. But women suffer in that they can’t reach out to male friends for basic friendship. I am not sure any man can comprehend how heartbreaking it is to realize that a guy you thought was your friend was really just trying to get into your pants. Friendship is real. It’s emotional, it’s important to us. We lean on our friends. Knowing that your friend was secretly seething with resentment when you were opening up to him and sharing your problems because he felt like he shouldn’t have to do that kind of emotional work for anyone not having sex with him, and he felt used by you for that reason, is horrible. And the fact that men can’t share emotional needs with other men means that lots of men who can’t get a girlfriend end up turning into horrible misogynistic people who think the world owes them the love of a woman, like it’s a commodity… because no one will die without sex. Masturbation exists. But people will die or suffer deep emotional trauma from having no one they can lean on emotionally. And men who are suffering deep emotional trauma, and have been trained to channel their personal trauma into rage because they can’t share it, become mass shooters, or rapists, or simply horrible misogynists.
The only way to fix this is to teach boys it’s okay to love your friends. It’s okay to share your needs and your problems with your friends. It’s okay to lean on your friends, to hug your friends, to be weak with your friends. Only if this is okay for boys to do with their male friends can this problem be resolved… so men, this one’s on you. Women can’t fix this for you; you don’t listen to us about matters of what it means to be a man. Fix your own shit and teach your brothers and sons and friends that this is okay, or everyone suffers.
The next time a guy says, “What? You don’t want to be my friend?” I’ll text him this and then ask if he really wants to be friends or just have another potential girlfriend.
y’all I am living for these analyses where the new way to fight the patriarchy is to teach men to love each other and themselves
Im a communication student and can confirm the above is absolutely 100% accurate and it’s called agentic vs communal friendship theorized by Steven McCornack
Please drink water and eat plenty fruits so you can also taste as good as your partner.
Please Exfoliate both your face AND body.
Please Wash, Deep Condition, AND Detangle!
Please try not use hair care products that say “Men” because they use the same fragrance as AXE which is harmful to both your skin and scalp. And ITSTINKS.
ITS OKAY TO SMELL LIKE FRUITS. SHEA BUTTER OR FLOWERS. SMELL HAS NO DAMN GENDER.
There are ‘masculine’🙄 natural scents also; Eucalyptus, Sandalwood, Sage, Peppermint, etc.
MOISTURIZE EVERY PART OF YOUR BODY. ESPECIALLY YOUR LIPS.
Point is….take care of yourself…damn.
Toxic/hyper masculinity is so bad men can’t even take care of themselves without it being considered “gay” or frowned upon in some form of fashion smh
Exactly! It should be something we should all encourage and not frown up when we see a man doing a facial or getting a pedicure. It’s perfectly normal to want your outside to reflect the inside.
This also should go for trans masc/ masc aligned guy too! A lot of trans guys don’t like to practice self care because “that’s womanly” and wearing stuff like AXE can help their dysphoria. It’s all toxic masculinity boys!
Not a fan of the Google-autocomplete approach to this campaign, but I do like the message.
i absolutely love this. for years axe has been a symbol of the pinnacle of hypermasculinity and now they’re calling it out? axe youre doing amazing sweetie